Relais & Châteaux is the largest global network of independent hotels and restaurant. It consists of around 580 establishments and delivers the best gastronomic experience imaginable, with a total of 376 Michelin Stars. To toast the 70th anniversary of the group, of which Bülow Palais is a proud member, we spoke to its president, Laurent Gardinier.
Mr. Gardinier, could you please outline how Relais & Châteaux differs from other hospitality networks?
Relais & Châteaux is more than just a quality label. It represents a profound philosophy: to create a better world through the art of cooking and hospitality. Our association's values are embraced by hoteliers and chefs who join us. They are not just entering a collection of hotels and restaurants; they are joining a movement. Guests immediately sense this when they enter a Relais & Châteaux establishment.
Our properties are found all over the world, and in each one, you will find the same desire in every host to share their 'world', their culture, their traditions and their hidden treasures. You will enjoy a diverse range of styles, ambiences and atmospheres while experiencing a unified spirit from one property to the next. You will belong to a community. Some Relais & Châteaux properties are small and inconspicuous in urban areas, while many are found in idyllic and remote locations. But one thing is for sure: they are all connected by a unique soul.
Will culinary and hospitality lead to a better world?
Absolutely. In 2014, we presented our vision to UNESCO. It contains 20 commitments for a better world through the culinary art and hospitality. A third of greenhouse gas emissions come from the food industry, especially from industrial agriculture. Our vision is clear: we are committed to supporting small producers, farmers and fishermen who are making sustainability a central part of their activities. Our mission is to protect marine resources, preserve biodiversity and prevent food waste.
I have recently established a Sustainability Director role and a Sustainability Commission dedicated to our sustainability strategy. Furthermore, our long-term partnerships with Ethic Ocean and Slow Food have enabled us to gain valuable insights into sustainable cuisine. In collaboration with our members, we are raising awareness of the changes needed to tackle climate change, particularly through our recent 'Plant the Future' campaign, which promotes the transition to plant-rich diets.
What do you look for in a Relais & Châteaux hotel? What are the most important criteria for membership?
Our 500-point quality charter is the gold standard. We offer luxury in the form of a unique sense of place. The owner or manager must understand the relationship between their hotel's environment and its location and be able to convey this unique feeling to guests. Our guests are not afraid of an hour-long drive on dirt roads to get to their destination. Once they see the scenery, experience the place, talk to the staff or enjoy the cuisine, they feel a deep connection to the place. Guests experience a unique 'Art de Vivre,' rich in local traditions, warm hospitality, and exceptional dining which is a true hallmark of our association.
How do you ensure that the quality standards that define the association are consistently implemented in every property?
Becoming and remaining a member of Relais & Châteaux is based on strict quality criteria, regularly assessed by anonymous inspectors. These inspections evaluate every aspect of the guest experience, both technically and emotionally. While inspections were previously conducted every three years, they now take place every two years, with additional inspections available upon request.
Mr. Gardinier, you have been serving as President of Relais & Châteaux since 2023. What direction would you like to take the association in the future?
My two main goals for this term as president are the quality and development of the network, as well as sustainability. These two essential areas will enable our global association to continue innovating, building on our past successes, and strengthening our vision of creating a better world through hospitality and gastronomy.
The questions were initiated by Sebastian Thiel.
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